diff --git a/playwright-cli.js b/playwright-cli.js
index 6ea172f..2f6b814 100755
--- a/playwright-cli.js
+++ b/playwright-cli.js
@@ -15,7 +15,104 @@
  * limitations under the License.
  */
 
+// @ts-check
+
+const fs = require('fs');
+const path = require('path');
+
 const { program } = require('playwright-core/lib/tools/cli-client/program');
+const coreBundle = require('playwright-core/lib/coreBundle');
+const { tools, registry } = coreBundle;
+
 const packageJson = require('./package.json');
 
-program({ embedderVersion: packageJson.version });
+const ONE_DAY_MS = 24 * 60 * 60 * 1000;
+
+main();
+
+async function main() {
+  await notifyAboutUpdate().catch(() => {});
+  program({ embedderVersion: packageJson.version });
+}
+
+async function notifyAboutUpdate() {
+  if (process.env.NO_UPDATE_NOTIFIER || process.env.CI)
+    return;
+
+  const cache = readCache();
+  const stale = !cache || (Date.now() - cache.lastCheck) > ONE_DAY_MS;
+  if (!stale)
+    return;
+
+  const latest = await fetchLatestVersion();
+  if (!latest)
+    return;
+  writeCache({ lastCheck: Date.now(), latestVersion: latest });
+
+  if (tools.compareSemver(latest, packageJson.version) > 0)
+    printNotice(packageJson.version, latest);
+}
+
+async function fetchLatestVersion() {
+  try {
+    const controller = new AbortController();
+    const timeout = setTimeout(() => controller.abort(), 1500);
+    try {
+      const res = await fetch(`https://registry.npmjs.org/${packageJson.name}/latest`, { signal: controller.signal });
+      if (!res.ok)
+        return undefined;
+      const json = await res.json();
+      return typeof json.version === 'string' ? json.version : undefined;
+    } finally {
+      clearTimeout(timeout);
+    }
+  } catch {
+    return undefined;
+  }
+}
+
+/**
+ * 
+ * @param {string} current 
+ * @param {string} latest 
+ */
+function printNotice(current, latest) {
+  const lines = [
+    `Update available for ${packageJson.name}: ${current} → ${latest}`,
+    `Run \`npm install -g ${packageJson.name}@latest\` (global) or`,
+    `\`npm install ${packageJson.name}@latest\` (local) to update.`,
+  ];
+  const width = Math.max(...lines.map(line => line.length));
+  const top = `╭${'─'.repeat(width + 2)}╮`;
+  const bottom = `╰${'─'.repeat(width + 2)}╯`;
+  process.stderr.write('\n' + top + '\n');
+  for (const line of lines)
+    process.stderr.write(`│ ${line.padEnd(width)} │\n`);
+  process.stderr.write(bottom + '\n\n');
+}
+
+function cacheFile() {
+  return path.join(registry.defaultRegistryDirectory, 'cli-update-check.json');
+}
+
+function readCache() {
+  try {
+    const data = JSON.parse(fs.readFileSync(cacheFile(), 'utf8'));
+    if (typeof data.lastCheck === 'number' && typeof data.latestVersion === 'string')
+      return data;
+  } catch {
+  }
+  return undefined;
+}
+
+/**
+ * @param {*} data 
+ */
+function writeCache(data) {
+  try {
+    const file = cacheFile();
+    fs.mkdirSync(path.dirname(file), { recursive: true });
+    fs.writeFileSync(file, JSON.stringify(data));
+  } catch {
+  }
+}