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82 changes: 82 additions & 0 deletions modules/worldAdsIdSystem.js
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/**
* This module adds World Ads (World ID verified identity) to the User ID module.
* It emits the verified World ID credential that the World Ads drop-in stored
* first-party (after a World ID ceremony) as a `world.org` EID, so it rides the
* bid request and an operator can verify-before-trust.
* @module modules/worldAdsIdSystem
* @requires module:modules/userId
*/
import { submodule } from '../src/hook.js';
import { getStorageManager } from '../src/storageManager.js';
import { MODULE_TYPE_UID } from '../src/activities/modules.js';

const MODULE_NAME = 'worldAds';
const EID_SOURCE = 'world.org';
// Keys written first-party by the World Ads drop-in (embed.js) after a verify:
// the RP-scoped nullifier, and the full World ID verify response (the proof).
const NULLIFIER_KEY = '_worldads_nf';
const PROOF_KEY = '_worldads_proof';

export const storage = getStorageManager({ moduleType: MODULE_TYPE_UID, moduleName: MODULE_NAME });

function readNullifier() {
let v;
try { v = storage.getDataFromLocalStorage(NULLIFIER_KEY); } catch (e) {}
if (!v) {
try { v = storage.getCookie(NULLIFIER_KEY); } catch (e) {}
}
return v || null;
}

function readProof() {
try {
const s = storage.getDataFromLocalStorage(PROOF_KEY);
return s ? JSON.parse(s) : null;
} catch (e) {
return null;
}
}

/** @type {Submodule} */
export const worldAdsIdSubmodule = {
name: MODULE_NAME,

/**
* @param {{nullifier: string, proof: ?object}} value
* @returns {{worldAds: {nullifier: string, proof: ?object}}|undefined}
*/
decode(value) {
return value && value.nullifier ? { [MODULE_NAME]: value } : undefined;
},

/**
* Read the verified World ID credential the drop-in stored first-party.
* No params/storage config needed — the drop-in owns the storage.
* @returns {{id: {nullifier: string, proof: ?object}}|undefined}
*/
getId() {
const nullifier = readNullifier();
if (!nullifier) return undefined;
return { id: { nullifier, proof: readProof() } };
},

eids: {
[MODULE_NAME]: {
source: EID_SOURCE,
atype: 3,
getValue(data) {
return data.nullifier;
},
getUidExt(data) {
const ext = { stype: 'other' };
// Carry the full verify response so an operator can verify-before-trust,
// rather than trust a bare nullifier. (Production: this should be a sealed
// token rather than the raw proof; see worldAdsIdSystem.md.)
if (data.proof) ext.proof = data.proof;
return ext;
},
},
},
};

submodule('userId', worldAdsIdSubmodule);
56 changes: 56 additions & 0 deletions modules/worldAdsIdSystem.md
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# World Ads ID System

The World Ads ID submodule emits a **World ID** verified-identity credential as a
`world.org` EID. The [World Ads drop-in](https://worldads-signer.scope3.workers.dev/embed.js)
runs the World ID ceremony and stores the result first-party (`_worldads_nf` +
`_worldads_proof`); this submodule reads it and attaches it to the bid request so
an operator can **verify-before-trust** the proof.

## Emitted EID

```json
{
"source": "world.org",
"uids": [{
"id": "<rp-scoped nullifier>",
"atype": 3,
"ext": {
"stype": "other",
"proof": { "...": "the full World ID verify response (identifier, nullifier, proof, …)" }
}
}]
}
```

`uids[0].id` is the nullifier (for matching/dedup); `uids[0].ext.proof` carries the
verifiable credential. A consumer should verify the proof and use the **verified**
nullifier for any frequency/eligibility key, treating `id` as a hint.

## Configuration

No params or storage config — the drop-in owns the storage:

```js
pbjs.setConfig({
userSync: {
userIds: [{
name: 'worldAds'
}]
}
});
```

Build with:

```
gulp build --modules=userId,worldAdsIdSystem
```

## Notes

- Requires the [World Ads drop-in](https://worldads-signer.scope3.workers.dev/embed.js)
on the page to run the verify and store the credential.
- **Production hardening:** `ext.proof` currently carries the raw verify response.
For an open bidstream it should be a token **sealed/encrypted to the operator's
key** (only the operator can open it), not the raw proof — large, and broadcasts
the credential. The raw form is appropriate for a controlled, operator-only path.
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